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Atomic’s Not Dead! – To make this known to the world, Atomic came up with a great campaign for Atomic retailers.

Custom-designed T-Shirts with lottery numbers were distributed amongst some of the retailers. The T-Shirts were self-printed by Cri Maierhofer (Marketing Snowboard&Freeski) and Tadej Valentan. The prize for the winning number was an Atomic Rapture snowboard with a hand-drawn design by Stefan Joch himself as the prize.

To cut a long story short….a Blue Tomato employee was in possession of the winning T-Shirt and has donated the board for a good cause.
Blue Tomato is now selling the board for charity – all of the money will be donated to the St. Anna Children’s Cancer Research Institute in Austria.

The board is in perfect condition and the graphics have been treated with a special varnish to protect them from scratches.

Client / Atomic Snowboarding
Photos / Erwin Polanc
Date / 2010

LINK: Blue Tomato

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